In an age where the digital and culinary worlds seamlessly intersect, the power of social media in promoting restaurants is undeniable. From drool-worthy food photos to engaging customer interactions, social platforms have become the epicenter of a restaurant's online identity. As agents and owners, it's not just about posting a few photos—it's about strategically leveraging these platforms to boost your brand and, just as importantly, understanding the insurance implications that come with a robust online presence.

The Social Media Buffet

Social media serves as a virtual menu, allowing restaurants to showcase their culinary prowess and connect with a broader audience. The key lies not just in being present but in mastering the art of engagement. Take the case of Brooklyn Bites, a local eatery that skyrocketed to fame by skillfully utilizing Instagram. By posting visually stunning images of their signature dishes and engaging with followers through polls and questions, they turned a local gem into a must-visit destination, drawing food enthusiasts from across the city.

More Than Just a Digital Billboard

Choosing the right platforms is akin to selecting the finest ingredients for a signature dish. Each platform has its unique flavor, and understanding how to leverage them is the key. Joe's Tacos, a small Mexican joint, understood this well. By focusing on visually appealing content on Instagram and leveraging the local community on Facebook, they created a digital space that mirrored the warmth of their physical restaurant. The result? A thriving online community that translated into increased foot traffic.

Building a Narrative

The power of storytelling extends beyond the menu. Successful restaurants don't just showcase dishes; they tell a story. Consider the case of Olive Grove, a family-owned Italian restaurant. By sharing behind-the-scenes glimpses, introducing the chefs, and narrating the journey of each recipe, they created a narrative that resonated with their audience. This personal touch turned customers into loyal fans who felt connected to more than just the food.

The Pitfalls of the Social Buffet: Managing Risks and Reputations

While social media can be a feast for your brand, it comes with its own set of risks. Negative reviews, viral controversies, or misinformation can turn the tables on your reputation. This is where the insurance side of the culinary equation comes into play. Just like you wouldn't run a restaurant without fire insurance, you shouldn't navigate the social culinary landscape without considering reputational risk insurance.

Real-world Lessons: 

Let's dive into the real-world experiences of two restaurants to understand how they navigated the peaks and valleys of social media.

• Local Joint Goes Global
  Case Study: Sizzle Street Grill
  Sizzle Street Grill, a local barbecue joint, faced a social media triumph. Through consistent posting of mouth-watering barbecue platters on Instagram, they garnered a massive following. However, success brought its own set of challenges. A negative review, fueled by a social media influencer, threatened to tarnish their reputation. This is where reputational risk insurance played a crucial role. With a well-crafted crisis management strategy and the right insurance coverage, they not only weathered the storm but emerged stronger, turning a potential PR disaster into an opportunity to showcase their commitment to customer satisfaction.

• Bouncing Back from a Digital Blow
  Case Study: Spice Haven
  Spice Haven, a trendy fusion restaurant, faced a digital blow when a misleading post about the quality of their ingredients went viral. The fallout was swift, with a noticeable drop in reservations. However, Spice Haven had invested in reputational risk insurance that covered social media crises. By promptly addressing the issue, offering transparent explanations, and showcasing their commitment to quality, they managed to bounce back. The incident became a turning point, with the restaurant implementing stronger quality control measures and using the experience to reinforce their dedication to customer satisfaction.

The Insurance Buffet: Crafting the Right Coverage

Understanding insurance implications for a strong online presence involves crafting the right coverage plan. Consider these key ingredients:

• Reputational Risk Insurance: This is your shield against the storms of social media backlash. It covers damages to your brand's reputation caused by negative publicity, whether true or false. Sizzle Street Grill and Spice Haven's stories highlight how having reputational risk insurance can be a game-changer.
• Social Media Liability Insurance: Just as you have liability insurance for physical incidents in your restaurant, social media liability insurance covers legal costs and damages arising from your social media activities. This includes defamation claims, copyright infringement, or privacy violations.
• Crisis Management Coverage: Think of this as your emergency response team. Crisis management coverage helps cover the costs of responding to and managing a crisis. It includes expenses for public relations, legal counsel, and other crisis resolution efforts.
• Business Interruption Insurance: Social media crises can lead to a temporary shutdown of operations. Business interruption insurance helps cover the loss of income during such periods, ensuring financial stability even when your online reputation takes a hit.

Conclusion: Mastering the Recipe for Social Media Success

In the culinary world, mastering the perfect recipe requires a blend of creativity, precision, and a keen understanding of ingredients. The same holds true for the digital culinary landscape. Agents and owners, armed with the right insights, can navigate the social media buffet with finesse, turning it into a powerful tool for brand promotion. But just like any culinary endeavor, it's not without its risks. This is where insurance steps in, providing the necessary safety nets to ensure your brand survives and thrives in the unpredictable world of social media.

So, as you embark on your digital culinary journey, remember: from plate to platform, every post is an opportunity, and every insurance policy is a safeguard. Bon appétit!

In the rapidly evolving digital landscape of the restaurant industry, businesses are increasingly exposed to cyber threats. From point-of-sale systems to customer databases, the potential vulnerabilities are numerous.

Digital Threats in the Restaurant Industry

The restaurant industry's reliance on technology exposes it to various cyber threats. One prevalent risk is data breaches. For instance, in 2018, the restaurant chain Panera Bread experienced a significant data breach that exposed the personal information of millions of customers. Understanding such examples is crucial for agents and owners to comprehend the potential impact on their own establishments.

Safeguarding Against Cyber Risks

To safeguard against cyber risks, restaurant owners and agents must take a proactive approach. Implementing robust cybersecurity measures, such as encryption for online transactions and secure Wi-Fi networks, is essential. In 2019, the pizza chain Domino's faced a cybersecurity incident where customer data was compromised due to a third-party service. This incident emphasizes the importance of securing not only internal systems but also external services connected to the business.

Educating Staff on Cybersecurity Best Practices

A key aspect of cybersecurity is educating staff on best practices. The 2014 data breach at P.F. Chang's, a popular restaurant chain, was attributed to a lack of employee awareness. This incident underscores the importance of training staff to recognize and report potential threats, enhancing the overall security posture of the establishment.

By exploring real-world examples, Rainbow aims to empower agents and owners to fortify their businesses against cyber threats, ensuring a secure online presence and safeguarding sensitive customer information.

Rainbow's Business Owner’s Policy (BOP) for restaurants is live in Pennsylvania! 

Here at Rainbow, we take our mission to build a superior restaurant BOP just as seriously as Pennsylvanians take their football. In 1943, neither the Steelers and Eagles  could field a full team due to World War II. Not to be deterred, the two teams combined to form a team called the Steagles. The Steagles finished with a winning record--Go Steagles!

Rainbow helps restaurant owners effectively navigate the rises and falls of the industry and make informed decisions about insurance coverage, and is 100% built for restaurants. 

Rainbow agents offer restaurant owners: 

• Diverse payment plan options that fit every restaurant’s needs, including monthly, annual, and the industry’s first Pay-As-You-Go BOP
• Discounted premiums for demonstrating safe business practices
• Credits for affinity memberships that promote improved loss control
• Free access to training and safety resources

Rainbow agents empower restaurant owners to evolve their operations to address the new set of risks present in the space and navigate the shift to digital technology. Rainbow can work with a restaurant owners’ existing agent or refer them to one of our preferred restaurant experts. 

If you’re an agent looking to partner with Rainbow, get appointed here. You’ll be connected with Brandi, Rainbow’s manager of business development.

Welcome to the intersection of insurance and innovation in the restaurant industry. The world of dining is evolving, influenced by changing consumer preferences, technological advancements, and societal shifts. In this blog, we'll dissect the modern trends that are reshaping the restaurant business and delve into how insurance can be tailored to navigate the shifting culinary currents.

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The Rise of Food Delivery Services

In the era of convenience, food delivery services have emerged as a dominant force, transforming how consumers experience dining. Restaurants have embraced this trend, opening new revenue streams but also exposing themselves to unique risks.

Example: The Pizzeria in the Digital Age

Imagine a traditional pizzeria that has seamlessly integrated online ordering and third-party delivery services into its operations. While this has expanded the customer base, it introduces potential risks, such as delayed deliveries and food quality concerns. The insurance policy for this pizzeria would need to incorporate coverage for delivery-related liabilities, ensuring a seamless connection between the restaurant and the customer's doorstep.

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The Popularity of Pop-Up Events

Pop-up events have become a popular strategy for restaurants to showcase creativity, test new concepts, and engage with their community. However, the temporary and often unpredictable nature of these events introduces a new set of challenges.

Example: The Trendsetting Fusion Pop-Up

Consider a fusion restaurant experimenting with a pop-up event in a trendy neighborhood. The insurance policy for this venture would need to be flexible, providing coverage for the temporary nature of the event, potential liability issues, and the unique risks associated with non-traditional locations. Adapting the insurance policy ensures that innovation and experimentation can thrive without compromising financial stability.

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Embracing the Digital Dining Experience

Technology has revolutionized the dining experience, from reservation systems to digital menus. While enhancing efficiency and customer engagement, it introduces new risks related to data security and online operations.

Example: The Tech-Savvy Gastropub

Visualize a gastropub that utilizes cutting-edge technology for reservations, online ordering, and customer loyalty programs. With the increased reliance on digital platforms comes the risk of cyber threats and data breaches. The insurance policy for this gastropub would include cybersecurity coverage, protecting against potential financial losses and reputational damage in the event of a cyber incident.

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Addressing Environmental Responsibility

As the world embraces sustainability, restaurants are incorporating eco-friendly practices into their operations. While these initiatives contribute to a positive brand image, they also pose unique challenges.

Example: The Farm-to-Table Restaurant

Imagine a farm-to-table restaurant committed to sustainability, sourcing locally and minimizing waste. While these practices align with environmental responsibility, there's a need for insurance coverage tailored to address potential risks, such as supply chain interruptions or environmental liabilities. Crafting an insurance policy that supports the restaurant's green initiatives ensures a balance between sustainability and financial security.

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Flexibility in the Face of Trends

Consumer preferences are ever-shifting, influenced by cultural trends, health considerations, and lifestyle changes. Restaurants that adapt to these preferences often find success, but this adaptability also requires a flexible approach to insurance.

Example: The Vegan Eatery

Consider a vegan restaurant responding to the growing demand for plant-based options. The insurance policy for this establishment would need to be flexible enough to adjust coverage based on menu changes, supply chain shifts, and potential fluctuations in customer preferences. Adapting the insurance policy ensures that the restaurant remains resilient in the face of evolving consumer tastes.

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From food delivery services to pop-up events, technology integration, sustainability initiatives, and changing consumer preferences, it's evident that the fusion of innovation and security is paramount.

Insurance, as the backbone of financial security, must evolve alongside these trends. It's not just about mitigating risks but also empowering restaurants to embrace innovation with confidence. Agents and owners who understand the intricacies of these trends and tailor their insurance policies accordingly will find themselves well-prepared to navigate the ever-changing landscape of modern dining.

As we move forward, embracing innovation and anticipating trends, the restaurant industry and its insurance landscape will continue to evolve hand in hand, creating a harmonious blend of culinary creativity and financial resilience.

In the bustling realm of the restaurant industry, success is often measured not just by the culinary delights served but also by the ability to navigate risks and uncertainties.

Crafting the perfect insurance policy is akin to creating a well-balanced menu – it requires a deep understanding of the ingredients (coverage essentials) and the finesse to tailor the recipe (policy) to suit the unique tastes of each establishment. Your local Rainbow-appointed agent will determine the best coverages for you, but it’s still important to know the basics. 

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Alcohol Sales

One of the key ingredients in the restaurant insurance recipe is the consideration of alcohol sales. For many establishments, offering alcoholic beverages is a lucrative aspect of their business. However, it comes with its own set of challenges, especially regarding liability. Let's delve into a scenario to illustrate the point:

Example: The Upscale Bistro

Imagine an upscale bistro nestled in the heart of a vibrant city. Known for its curated wine list and signature cocktails, the bistro attracts patrons seeking a sophisticated dining experience. In this scenario, the insurance policy would need to address potential liquor liability risks. A comprehensive policy might include liquor liability insurance, protecting the establishment from legal consequences in the event of alcohol-related incidents.

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Restaurant Types

Just as culinary preferences vary, so do the insurance needs of different restaurant types. Whether it's a fine dining restaurant, a fast-food pizza shop, or a cozy cafe, each type comes with its own set of risks and requirements. Let's explore how coverage can be tailored for various restaurant types:

Example: The Fast-Casual Eatery

Consider a bustling fast-casual eatery specializing in quick, customizable meals. The emphasis is on efficiency and a high turnover of customers. Here, the insurance policy might need to focus on general liability coverage, addressing potential risks like slip-and-fall accidents and foodborne illnesses. Additionally, coverage for equipment breakdown becomes crucial, ensuring that the kitchen can maintain its rapid pace without interruption.

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Location

The geographical location of a restaurant adds another layer of complexity to the insurance recipe. Urban and rural settings present different risks, and local regulations can vary widely. Let's explore how location-specific considerations can impact insurance coverage:

Example: The Coastal Restaurant

Imagine a seaside restaurant with stunning ocean views. While its location adds to its charm, it also exposes the establishment to unique risks such as hurricane damage and flooding. In this scenario, the insurance policy would need to include coverage for natural disasters specific to coastal areas, providing financial protection in the face of unexpected events.

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Protecting the Tools of the Trade

In the kitchen, your equipment is as essential as the ingredients and the tables. You get insurance to cover the building and its content, so why wouldn’t you protect your equipment? Let's take a closer look at the importance of safeguarding the tools of the trade:

Example: The Gourmet Kitchen

Consider a high-end gourmet restaurant with state-of-the-art kitchen equipment. The precision and quality of the kitchen tools contribute directly to the establishment's ability to deliver exquisite dishes. In this case, the insurance policy would likely include equipment breakdown coverage, ensuring that the restaurant can quickly recover from any unexpected malfunctions, minimizing downtime and financial losses.

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Coverage Essentials

With the unique considerations of alcohol sales, restaurant types, location, and equipment in mind, it's essential to understand the coverage essentials that form the foundation of a robust insurance policy. These are the core components that provide a comprehensive safety net for the entire operation:

Example: The Neighborhood Slice

Picture a popular local pizzeria that serves as a gathering spot for the community. The cornerstone coverage for this establishment would include general liability, protecting against slips and falls, as well as property insurance to safeguard the building and its contents. This foundation ensures that the pizzeria is protected against common risks, allowing it to continue serving its loyal customers without financial setbacks.

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Navigating Potential Risks

No kitchen is without its risks, and the restaurant industry is no exception. Identifying and addressing potential risks is a critical aspect of crafting the perfect insurance policy. Let's explore common risks and how they can be mitigated:

Example: The Busy Buffet

Visualize a bustling buffet-style restaurant where customers serve themselves. The risk of foodborne illnesses is heightened in such an environment. The insurance policy for this establishment would prioritize coverage for potential health-related incidents, ensuring that the restaurant can respond swiftly to any outbreaks and protect its reputation.

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The Secret Ingredients: Enhancing Your Policy for Maximum Flavor

Much like a chef adds secret ingredients to elevate a dish, there are components of an insurance policy that can enhance its effectiveness. These secret ingredients go beyond the basics, offering additional layers of protection. Let's uncover these elements:

Example: The Trendy Fusion Restaurant

Imagine a trendy fusion restaurant that combines flavors from around the world. This establishment is at the forefront of culinary innovation, attracting food enthusiasts seeking unique dining experiences. The insurance policy for this restaurant might include coverage for business interruption, protecting against financial losses in the event of unexpected closures. This secret ingredient ensures that the restaurant can weather disruptions and continue delighting its adventurous patrons.

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Agents and owners are armed with the knowledge to create a feast of protection for their establishments. From understanding the complexities of alcohol sales to tailoring coverage for different restaurant types, locations, and equipment, the recipe for success lies in customization.

In the culinary world, perfection is a constant pursuit. Similarly, in the realm of insurance, the quest for the ideal policy is ongoing. By combining the art and science of insurance, agents and owners can create policies that not only meet the current needs of the restaurant but also adapt to the ever-changing landscape of the industry.

So, let the insurance kitchen be a place of creativity, precision, and protection – where policies are not just documents but recipes for success in the restaurant business. As agents and owners continue to refine their craft, the result will be a thriving, resilient, and well-protected dining experience for patrons and proprietors alike. From prep to plate, let the journey of crafting the ideal insurance policy be as satisfying as the finest culinary masterpiece. Log in or continue here to get an instant quote estimate. Connect with a Rainbow agent and get started on crafting your ideal restaurant insurance policy.

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When you step into your restaurant, you're not just entering a culinary haven but a space where safety and sanitation take center stage. Rainbow believes in fostering a culture of vigilance and responsibility to create a dining experience that is not only delicious but also safe for everyone involved.

The Foundation: Training and Compliance

Safety begins with comprehensive training for every team member who handles cleaning chemicals. Following the OSHA Hazard Communication Standard, you ensure that everyone is well-versed in the proper use of these products, with regular testing to guarantee compliance. Safety meetings serve as a platform for continuous learning and reviewing.

6 Kitchen Safety Commandments

To make sure every dish is as safe as it is tasty, we've got some ground rules:

1. No Food-Borne Drama:

• Hot foods stay hot, and cold foods stay cool - a kitchen's golden rule.
• Keep it clean! Sloppy hygiene is a no-go.

2. Storage and Equipment:

• Cover, label, and date foods in storage
• Temperature check: Fridges and freezers get a daily checkup to keep things chill.
• Equipment maintenance: Sanitize equipment after each use and store chemicals separately from food.

3. Personal Safety:

• Clean up spills immediately,, wear non-skid shoes, and keep it classy with the "wet floor" signs.
• Lift like a pro: Lift properly by planning, getting ready, lifting with care, moving slowly, and setting down gently.

4. Watch Out for Hazards:

• Shock-free zone: Wet hands and electrical equipment don't mix. Safety first, always!
• Cuts and burns prevention: Sharp equipment and hot stuff get the respect they deserve.

5. Fire Safety:

• No smoking zone: We keep the kitchen smoke-free. Smoke only where allowed.
• Grease patrol: No grease build-up allowed. Keep equipment free from grease build-up to prevent fires.

6. Handling Chemicals with Care:

• Know your MSDS: Read the Material Safety Data Sheets like bedtime stories.
• Label love: Look to the labels to understand physical and health hazards, storage instructions, and emergency procedures.

Safety is your secret ingredient, and we're here to make sure every moment in your kitchen is as delightful as the dishes you serve.

Stay safe and stay smiling!

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Congrats on jumping into the exhilarating world of running a restaurant! But the challenges and risks can sometimes feel like they're piling up faster than tickets on a Friday night dinner rush.

One unsung hero in your restaurant adventure is insurance. But let's be honest; insurance isn't always the most thrilling topic. That's why we're here to debunk some common myths and make the whole insurance thing a bit more digestible.

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Misconception #1: General Liability Insurance is the Be-All and End-All

General liability may be the bread and butter of insurance, but it won't save you from every curveball the restaurant game throws.

Let's say someone slips on a wet floor – yeah, general liability has got your back. But what if a customer blames your gourmet creation for a foodborne illness? Or worse, an overindulgent patron waltzes out, causes a ruckus, and blames it on your finely crafted cocktails? You'll need more than general liability for that.

Solution: Spice Things Up with Specialized Policies

Consider adding these extra layers of protection to your insurance menu:

• Liquor Liability Insurance: Protects against alcohol-related incidents like drunk driving accidents or the aftermath of a patron who's had a few too many.
• Product Liability Insurance: Ever had a dish go rogue and cause a customer some grief? This policy has your back for legal expenses and damages.
• Workers' Compensation Insurance: Because accidents happen, and your kitchen crew deserves a safety net.

Mixing these coverages into your insurance cocktail ensures you've got a well-balanced defense against whatever too-close-for-comfort risks restaurant ownership serves up.

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Misconception #2: Business Owners Policy (BOP) – Who Is That?

Enter the Business Owners Policy (BOP), the superfood of insurance bundled up in one neat package. Some restaurant owners think they're too cool for the BOP party. Well, spoiler alert: a BOP can be a game-changer.

Solution: Join the BOP party

A BOP often includes:

• Property Insurance: Shielding your restaurant from fire, theft, and other unexpected guests.
• General Liability Insurance: Covering bodily injury and property damage claims.
• Business Interruption Insurance: Your financial sidekick when unforeseen events force your restaurant to take a pause.
• Business Personal Property Insurance: Because your restaurant's got more than just great food – there's equipment, furniture, and inventory to protect.
• Cyber Liability Insurance: An increasingly necessary coverage guarding against cyberattacks in this digital age.

Think of a BOP as the charcuterie board of insurance – they've got a representative for every potential taste bud, all in one convenient package. Before you dismiss it, consider consulting an insurance expert who can guide you on whether a BOP suits your restaurant's vibe.

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Misconception #3: Insurance is a Money Guzzler

We get it; you've got a business to run, and every dollar counts. But here's the thing – not having insurance when you need it can be way more damaging than your premium.

Solution: Budget-Friendly Insurance Hacks

• Risk Assessment: Take a moment to assess your restaurant's risks. Partner with your local agent to tailor your coverage to fit your unique situation – no need to overpay for things you don't need.
• Comparison Shopping: You independent insurance agent knows how to find the best deals in town. Insurance rates can vary, so shop around like you're picking the ripest tomatoes.
• Risk Management: Implement some risk management practices. Lowering the chances of accidents means lower premiums over time. It's like investing in a smoke detector – it might not be flashy, but it can save the day.
• Deductibles Dance: Adjust those deductibles. Higher deductibles usually mean lower premiums. Just make sure you're comfortable doing the deductible dance when the time comes.

Remember, it's all about finding that sweet spot between protecting your restaurant and keeping those dollar bills happy.

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Misconception #4: Insurance Claims – the Horror Story

Here's a thought that might have crossed your mind – insurance claims are like winning over a picky eater. True, the process can be a bit tricky, but with the right insurance partner and a bit of know-how, you can turn it from a nightmare into a breeze.

Solution: Partnering up for Claim Success

• Picking the Right Insurance Sidekick: Your insurance provider is your sidekick in this claims adventure. Choose wisely – look for a company with a reputation for smooth sailing in the claims department.
• Know Your Policy: Read the fine print. Know what your insurance covers, what it doesn't, and what steps to take in case of a claim. It's like knowing the secret menu – it can make all the difference.
• Record Keeping: Be meticulous with records. Detailed incident reports, quick communication with your insurer, and working closely with your insurance agent – these are the secret ingredients for a successful claims experience.

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Restaurant insurance might not be the sexiest topic, but it's the secret ingredient to securing your restaurant’s stability. By debunking these common myths, Rainbow hopes you can make informed decisions about your restaurant's protection. Remember, insurance is like a well-crafted menu – it's not one-size-fits-all. Tailor it to your unique risks, consult the pros, and revel in the peace of mind that comes with knowing your restaurant is a fortress against the unexpected twists and turns of the food business. Cheers to you and your insurance know-how!

Welcome to Mise en place, an interview series where we explore the ingredients that make up Rainbow’s main dish–BOP for restaurants. 

Today Morgan, Rainbow’s Marketing Manager, chats with Kelsey, Principal Product Manager, about continuous user feedback in Part I of a two part series.

Morgan: You’ve mentioned how passionate you are about continuous user feedback. What is continuous user feedback?

Kelsey: Continuous user feedback is the weekly habit of customer interviews, as evangelized by Teresa Torres. It helps us connect what we’re learning from our research activities with day-to-day product decisions.

Morgan: Was there a moment where you realized how necessary continuous user feedback was?

Kelsey: I started my career at one of Canada’s “Big Five” in the banking industry. Working there gave me the opportunity to gain exposure to different financial services and importantly, learn to deliver them at scale.

In 2015, I decided to pivot into technology. I joined an early stage fintech start-up as their first Product Manager and was immediately faced with a new challenge – taking a product from pre-launch through to problem/solution fit.

By embedding weekly customer interviews into my product practice, I was able to ask open-ended questions and explore what I didn’t know, I didn’t know – helping me both learn about users’ goals, needs, and context at the time as well as learn a critical skill for being an effective product manager.

M: Can you share an example from your experience where continuous user feedback or lack thereof had a significant impact on the success or failure of a project you managed?

K: Continuous user feedback is especially important during the early stages of a product or company because it’s critical  to optimize for speed, learning and focus, as taught by Ash Maurya in his book, Running Lean.

If you’re going fast, staying focused, but not learning, you’re expending a lot of energy unproductively.

Continuous interviews are one of the simplest things we can do to test a hypothesis – and it doesn’t require any code.

In the past, I’ve found this tool incredibly helpful for paring back an idea to the smallest thing possible to learn – whether that be narrowing the initial target customer, reducing variations from many to few, or something else.

Next week, on Part II, Kelsey shares how she applies continuous feedback at Rainbow, balancing feedback, advice for Project Managers, and more. Stay tuned!